There is pressure and stress in every walk of life. This is especially true if you are of an entrepreneurial turn of mind. The urge to respond to the need to be first to market is an almost unbearable driver – unfortunately it doesn’t always result in products that are a good fit for the niche our developer envisaged. This leads to products or services that can’t be sold until the promotion has created a market for them.
If you’re going to invent a better mouse trap – you are going to need five star reviews from a goodly number of mice before you can build the buzz you have to have for your promotional campaign.
The risks are high. Say you don’t get the testimonials, your whole campaign flops, and sales fail to materialise? Your Angels start to turn red, grow horns and a tail. Your own investment in time and labour, the sweat of your brow, late nights and strong coffee. All, soul destroyingly, for nothing.
Wouldn’t it be better then, to wait until there are, at least some, bees around before coming into flower?
Well 2017 has really decided to get things rolling. To ‘Hit’ em up, and move ’em out’ – to quote the cowboy movies of my youth. I don’t know if cowboys still have to comply with these instructions in today’s enlightened age. It is quite possible that Bovine Care and Guidance Operatives have been down-sized, computerised, and replaced by robots by now.
But, back to 2017. The very dark green carpet with the small purple design that is Self Heal has spread out along the roadsides. The Soldiers and Sailors are blowing their blue and red trumpets under the hedges. The green in the village green is sprinkled with the pale pink of Cuckoo Flowers and the Greater Stitchwort’s daisy white flowers are popping up in the patch near the gate into the field. Even the Bluebells are showing flower spikes in all those bunches of dark green leaves that have sat around for weeks – and which we always hopped would turn into Bluebells.
There is just so much happening in our world at this moment – but I suppose you want a picture of a lamb.
There are certain issues that crop up year in and year out. At this time of year they come with increased frequency. Take trees, for example. About now, trees start to blossom – and very pretty they are too – but if you are interested in the name of the tree whose blossom you are admiring – enough to want to take a photo of it, then you would welcome a few clues to guide you.
The easiest way to identify a tree is by the size and shape of its leaves. Trees that flower before their leaves appear, are just being deliberately obstructive – especially if they only produce white flowers. Still, there are precedents that you can rely on. Usually the first of our native trees to produce its white flowers is the wild plum (or Cherry Plum) next should be the Blackthorn, then the Wild Cherry and lastly the Hawthorn.
During the time that we have spent prowling the byways of out locality we have yet to find any of the wild plums – they just don’t appear to care for the area. This means that our first white flowers should be Blackthorn.
For several of the past autumns we have collected wild cherries (to cover with brandy), and so we know where the wild cherry trees are. So, the fact that they have chosen to come into flower at the same time as several other trees (which we know are not wild cherry) must be regarded as a deliberate attempt to muddy the waters.
Google is inclined to agree with us that our picture is of Blackthorn – if we can remember which tree we photographed by the autumn – we will certainly be back to look for sloes. I’m not that fond of gin, but in the name of Science, you know. . .